Interactive Entertainment

Interactive entertainment, with its blend of game platforms, creative programming, vibrant story-telling, music, and striking visual art is unique in that it requires an equal appreciation and protection for both technical and artistic creativity. The interactive entertainment industry therefore demands to be represented by counsel who possess not only a great depth of experience and expertise, but who also have the diverse technical backgrounds to fully understand the industry and what drives its phenomenal success.

At Kenyon & Kenyon LLP, our attorneys have both the legal and technical qualifications and experience necessary to understand interactive entertainment’s rapid growth in complexity, revenue, and participants, and the enormous role that the industry will play in the future of entertainment. As one of the nation’s leading firms specializing in Intellectual Property law, Kenyon represents some of the most prominent publishers, console manufacturers, and game developers in the world. Our practice includes counseling, litigation, intellectual property registrations, and transactional work across a variety of platforms including PCs, mobile, and console games.

Kenyon’s attorneys also have a special interest and deep work experience in the complex issues surrounding massively multiplayer online games. Our expertise includes the treatment of virtual and intellectual property in online worlds, and extends to associated litigation and working with the increasingly complex agreements required by massively multiplayer online games (MMOs). The depth of Kenyon's experience in this space was also recently recognized by Interactive Age in naming Kenyon amongst the top five game law firms. In addition, our attorney’s legal and business commentary have appeared in publications including Fortune, Forbes and Game Developer Magazine.

Within the scope of our interactive entertainment industry practice, Kenyon offers advise and assistance in connection with:

  • IP litigation, including both enforcement and defense (US and multinational)
  • Recapturing rights
  • Developer and joint venture agreements
  • License and revenue sharing agreements
  • Character licensing
  • End user agreements and terms of service
  • Copyright and trademark registration practice
  • Patent prosecution
  • Anti-counterfeiting strategies and enforcement
  • Right of publicity
  • Children’s Online Privacy Protection Act (COPPA)