Consumer Goods and Services

Making your Brand a Household Name and Keeping it There

Trying to find the perfect name or slogan for the “next big thing” can be a daunting challenge, especially given the trend toward the “globalization” of brands and the consequential need to select and clear trademarks or service marks that can be effective in a diverse and multilingual environment. For established brands, the task faced is often the prevention of becoming the victim of your own success, as you need to protect the brand against copycats who would tradeoff the valuable goodwill you have worked so hard to create.

Team of Experts

Kenyon & Kenyon LLP is routinely ranked among the top firms handling major clearance and brand development strategies. The attorneys at Kenyon have been involved in many of the largest wholesale corporate rebranding initiatives in history. We also protect, defend, and enforce rights in major brands against infringement and dilution, with services ranging from:

  • Advertising, labeling, and promotional statement clearance
  • Appellation or country of origin issues
  • Border protection
  • Brand selection and counseling
  • Character licensing
  • Dispute resolution
  • Environmental statements
  • Federal and state court litigation
  • ICANN domain name proceedings
  • Licenses, consent agreements, and acquisition deals
  • Opposition and cancellation actions
  • Other regulatory requirements (e.g. age appropriate statements, etc.)
  • Product designs
  • Product shapes and packaging
  • Search and availability clearance opinions
  • Sponsors and licensee relationship agreements
  • Trade dress and copyright issues
  • Worldwide registration programs

Kenyon’s attorneys have significant experience in a broad array of consumer goods and services, including:

  • Airline and other transportation services
  • Apparel and other designer goods
  • Consumer retailing in traditional and e-commerce fields
  • Entertainment production and broadcasting
  • Food and beverage
  • Luxury goods (jewelry, handbags, accessories)
  • Pharmaceuticals/nutritional supplements
  • Telecommunications

Not Just Up-to-date—On the Cutting Edge

Our attorneys work together by sharing their collective wisdom at both in-house regular informal monthly practice group meetings, and by lecturing, writing, and leading major bar association and trade meetings on cutting-edge issues of relevance in the fast-changing legal landscape. Additionally, Kenyon is accredited to present eligible seminars (CLE) conducted for our attorneys and our invited clients.